The government has planned to focus on many new markets including Central Asian States, Afghanistan, Malaysia as these are potential markets for promoting Pakistan’s trade and exports, said Trade Development Authority of Pakistan Director General Shehzad Ahmed Khan.

During his visit to the Islamabad Chamber of Commerce and Industry (ICCI) on Thursday, he also shared the annual business plan of TDAP to promote Pakistan’s trade through various initiatives including holding of single country exhibitions, trade fairs, product shows and seminars/conferences in collaboration with various regional trade bodies.

Khan said that trade bodies should also share their annual business plans with TDAP to explore areas of mutual collaboration for trade development. He said that TDAP wanted to provide international exposure to potential exporters in order to tap new markets for exports promotion.

He also discussed the possibility of organising a zoom meeting of Pakistani missions with ICCI and other trade bodies to identify new avenues of trade and exports enhancement. He further discussed the potential areas of cooperation with ICCI to make collaborative efforts for promoting trade and exports from this region.

Speaking on the occasion, ICCI President Sardar Yasir Ilyas Khan said that the supportive role of TDAP with trade bodies was very important to realise the untapped trade and export potential of Pakistan. He said that trade bodies were making great efforts to promote Pakistan’s business interests, however, efforts of trade bodies in collaboration with TDAP would yield far better results for economic growth of the country.

He said that ICCI has planned many initiatives including business delegations for Azerbaijan, Saudi Arabia and other countries besides holding a mega property expo in the near future and stressed that TDAP should extend its full cooperation to make these initiatives successful for promoting business and economic interests of Pakistan.

Published in The Express Tribune, July 30th, 2021.

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