It’s been 55 years since the first iconic model of Toyota Corolla was launched and from then onwards, there was no looking back as the sales skyrocketed year after year.
Strengthening its legacy, today, the renowned Japanese motor corporation reached a historical milestone of crossing 50 million global sales, with Toyota Pakistan also playing a pivotal role. This milestone underscores the robust confidence and belief in the Corolla’s build quality, reliability, safety and durability.
Developed in 1966, as a 1-litre compact 5-seater sedan, the first generation model quickly became the symbol of Toyota’s philosophy and values, in addition to being a benchmark for quality and innovation in the sector.
In no time, the success quickly spread to other countries around the world and within two years since its inception, the company doubled its annual production from 480,000 to 1.1 million vehicles. The Corolla has then evolved through 12 generations, with each generation offering more advanced features than the previous; continuing to bring peace of mind, and the joy of motoring to drivers around the world.
Toyota Corolla in Asia
Thousands of motorists in Asia have relished and appreciated the Toyota Corolla from its early genesis. For many, the Corolla has been a centrepiece in the building of “treasured memories”. A common sentiment for many Corolla owners, regardless of country or region, is that many choose to keep their Corolla, or replace it with another Corolla. There are many stories of Corolla fans owning multiple generations of the model since its 1966 launch.
One customer from Mardan, Pakistan, Mr Zeerak Khan owns various different generations of Corolla since 1967. It’s been his much-loved family car, and he prefers to use it for work, long route travelling due to its reliability and comfort.
Heading towards carbon neutrality & contributing to sustainability
Toyota is very much committed to reduce the CO2 emissions. Keeping this crucial goal in mind Corolla Cross was launched. Now, in response to changing lifestyles, Toyota has introduced the first hybrid SUV in the Corolla line-up to seamlessly satisfy diverse customer needs, with a full menu of advanced features in safety, performance and comfort. The car has been exceptionally successful in the Pakistani market and performing well.
Based on the “Corolla Meets SUV” concept, the Corolla Cross signals the transition to a new era of changing consumer preferences. This new model was globally introduced in Thailand last year, and Pakistan has also launched Corolla Cross in April 2021, which is the first and only hybrid crossover SUV, equipped with latest fourth-generation Hybrid Powertrain Technology.
While it’s rich heritage and history has kept the Corolla grounded with the same values that it was founded on, Toyota looks ahead to pursue constant “kaizen”, or continuous improvement.
Do you have a Toyota Corolla story to share with us? Send a picture with your Corolla and a story to Toyota Pakistan official social media accounts today.